Hotel Chocolat Printed Box

• It looks like a simple Hotel Chocolat black printed box with a touch of foil, right?  Wrong….  Here’s what really went on behind the scenes:

 

• Sourcing a kraft stock to match a locally produced board.

 

• Printed and retouched the greyscale image through four iterations.

 

• Trialling line weights, spacing and foil colours to achieve the right balance.

 

• Ran an on-press session with the Hotel Chocolat’s in-house creative agency to sign off the final result.

 

• Supplied approved samples for production printer targets and updated files.

 

• No guesswork, no surprises - one day of proofing that saved weeks of delays, costs, travel and frustration.